A couple more sightings of marketers using SMS to activate offline media. In this case, subway ads.
The phone card cta seems weak, but who knows?
The use of SMS by Audible seems like a no brainer. A mobile cta for a mobile product. Makes sense to me.
I will opt in to both and share the [...]

Some interesting info here on NPR’s mobile efforts. I worked with NPR to launch their first mobile web site a few years ago. They’re ahead of the curve in many ways and this will keep them there. While NPR is unique, content owners/distributors can all get something from this.
Read more here…

I was pleased to see Target slap a text call to action on their Time Square billboards.  Note the placement of the CTA.  The text replies were clever (topic-related shopping lists).  I wish they had gone further…No discount, no strong drive to store, no mobile web oppty, etc.  It was a dead-end instead of a [...]

This is my new question in response to “Is 2009 the year of mobile?”. Thanks to Brian Murphy at Admob, who I have to remember to credit each time I use this line
This is, in my opinion, becoming a silly question.
Is this the year that everyone drops TV and print in [...]