I’ve wanted to write abut this…but I’m just not ready.  But I do want to share it.  Staggering.

I was pleased to see Target slap a text call to action on their Time Square billboards.  Note the placement of the CTA.  The text replies were clever (topic-related shopping lists).  I wish they had gone further…No discount, no strong drive to store, no mobile web oppty, etc.  It was a dead-end instead of a [...]