I’ve wanted to write abut this…but I’m just not ready.  But I do want to share it.  Staggering.

I was pleased to see Target slap a text call to action on their Time Square billboards.  Note the placement of the CTA.  The text replies were clever (topic-related shopping lists).  I wish they had gone further…No discount, no strong drive to store, no mobile web oppty, etc.  It was a dead-end instead of a [...]

It can be described and demonstrated in various ways….Thought this post by Sean Carton had good things to keep in mind. Relevance, context, mode of use/intention, etc. all play critical roles in any advertising….Mobile provides an excellent opportunity to leverage these concepts.
http://www.clickz.com/showPage.html?page=3630835